At present, the life cycle of products, i.e., the time span from a product launch in the market until it becomes mature, is constantly shrinking. In fact, in some sectors, such as personal computers, the technological ageing of products takes place within just a few months. Therefore, the capacity to introduce new products in the market anticipating their competitors, earning in this way significant shares of sales, constitutes a big competitive advantage for the companies. Companies, hence should be in a position to constantly ‘innovate’ in order to preserve and improve their market position. Many would define innovation as something new, an invention, a new idea. In reality though, innovation does not only constitute the birth of a new product or process related idea; it does include all stages from the design and the evaluation of the way this idea is translated into action effectively. An innovation takes effect with the first commercial transaction regarding a new or improved accessory, product, process or system. Many researchers have shown that innovative enterprises, namely the ones that constantly innovate, present on average double profit compared to the rest. Entrepreneurship and innovation are considered among the main characteristics of strategic thinking in business organizations today because of their complicated effects on designing and executing the different activities of such organizations, especially the marketing activities which constitute the core of all other activities. In this context, many researchers confirm that the two vital tasks that should be undertaken by top management is marketing and innovation, both are interdependent and interrelated. Innovation is a vital key to the organization survival at the top competitive level and in helping create marketing leaders. The compatibility between entrepreneurship and innovation, such strategies involve innovative methods that transform existing businesses. Entrepreneurship is the process of seeking and utilizing opportunities available in the business environment or those opportunities realized through innovation to create value to business organizations. The economics war at the present is the war waged to create talents, innovation. This means that the organization must be entrepreneurial in strategic planning for its marketing activities through making use of all innovative ideas and methods that secure its competitive position in different markets. Post Graduate diploma in management offered by St. Xavier’s Bangalore consider both marketing and innovation are among the vital and important tasks of management, each concept completes the other. Since both entrepreneurship and innovation are compatible, therefore marketing and entrepreneurship are compatible. We make sure that each and every student who joins our institution gets the best professional training in bringing up new innovations and best entrepreneurship practices. The compatibility among marketing, entrepreneurship and innovation, if it is clear to the responsible management, should help develop entrepreneurial and innovation strategies from perspective of designing and execution.