Information technology is defined as capabilities offered to organization by computers, software applications and telecommunications to deliver data, information and knowledge to individuals and processes. This is the era of information technology. Everyone is dependent on information technology. It is used in every sphere such as business, industry, home, education, entertainment and science. Information technology has tremendously paved the way of business organisations towards innovations and growth. Over the past years, there have been improvements in productivity and efficiency with the adoption of information-based systems. This involves using computers and communication technology for managing organisational information. Business analysis is aimed at providing solutions to various complex business problems.
Information technology suggests various tools and techniques which are customised according to the needs and wants of PGDM. The post graduate diploma in management offered by St. Xavier’s Bangalore will provide hands on experience for students to solve a given problem. Information systems have made it easier to compile and organise data at one place to be made available to various users as per their needs. Information technology has got role to play in almost every functional area of the business. It can be said that it has to play an imperative part now. Information technology is used in finance and accounting functions in firms. All the information pertaining to daily entries of sales, purchases, salary disbursements etc are easily handled in various business software. Business enterprises also use software packages for various processes like payroll, billing, budgeting, etc. the firms can easily rely on IT tools as far as the function of Human resource management (HRM) is concerned. Marketing function in current scenario has evolved a lot recently. Thus, PGDM course offered by St. Xavier’s Bangalore, is attributed to information technology and development of communication facilities. This is because marketing is connected with variety of departments like creating, communicating and delivering value to the customers. IT has provided wings to marketing. The companies can reach to its customers through using tools like digital marketing and customer relationship management. The terms like E-business and E-commerce are used interchangeably these days. But they are different. The term e is common in them which means electronic. Electronic business means the use of internet, extranet, web to conduct business. Electronic commerce is the marketing, buying, selling of products or services over the internet. It involves the entire scope of online product and service sales. The scope of the information technology is endless in every sphere especially in business and management. Today’s world demands for computer literacy to achieve heights and to know one’s true capacities and capabilities. Especially in management fields information technology allows intra business as well as inter business scope among organizations. Thus, PGDM provides a great practical opportunity for those students who actually dream for a career in this field. As PGDM is more industry oriented and focuses more on grooming programs, mentorship and industry exposure, it is a right choice to shape your career with St. Xavier’s Bangalore as it opens the door to become a techno savvy individual.