A PGDM in Marketing is one among the courses that are in popular demand these days, owing to the plethora of rewarding opportunities it offers in this thriving market-centric world.
The curriculum is designed to provide students a deep insight into the very essence of Marketing; incorporating attributes such as consumer relations, product development, target market identification, strategic planning, e-commerce relations, digital marketing, global networking, market trend analysis and many more, which makes it perfect to launch their market careers.
Marketing sector is imperative to the overall success of any business organization. After the completion of this course, professionals are tailored beautifully to understand the nitty-gritty facets of marketing and build up their caliber to face the hurdles in this highly competitive field.
The demand of marketing experts is not just limited nationally, but to a wide global extent as well. Owing to this popularity, we have international internships and study visits included within the course tenure so students are able to build their networking, cross-cultural, communication and team player skills.
It is essential to understand the outline of the course to know what lies ahead of you –
First Year
Principles of Management | Cost Accounting |
Legal Aspects of Business | Business Communication |
Principles of Marketing | Innovation Management |
Financial Accounting | Managerial Economics |
Human Resource Management | Organizational Behavior |
Second Year
Customer Relationship Management | Social Media Marketing |
Advertising and Sales | Brand Management |
Finance Marketing | Internet Marketing |
Consumer Buyer Behavior | Distribution Management |
E-Commerce | Project |
With the advent of modern digital technology, marketing scope has extensively widened, complementing the fact that India has the third largest consumer market. Many top MNC’s like Amazon, Nike, Google, American Express, Make My Trip, PepsiCo, Unilever, ITC, Godrej are always on a constant lookout for creative marketing specialists, as they believe on the principle that marketing in any form (digital or otherwise) is directly proportional to the overall consumer profitable sales.
There are many exciting job roles offered with fairly good incomes. Some popular ones are –
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