Digital marketing was first coined in the 1990s. It is also recognizing as online marketing or internet marketing or web marketing, with the rise of the internet, there is also growth in digital marketing. The foremost benefit of this is that marketers can sell their products or services in 24 hours and 365 days at a lower cost with more productivity gain, to inspire the customer to make more purchases and improve customer service. It helps many to many networks because of its extreme degree of connectivity and is generally happen to sell services or products in a well-timed, relevant, non-public and budget potent way. In today’s world, social media marketing is one of the ultimately key forms of digital marketing. It is the highly fast-growing digital network. The method of producing tariff or sites through social media is consider as social media marketing. It is the act of fostering content that is customize to the context of each social media platform to encourage user engagement and sharing. In 15 years, the population of internet users has expanded from 16.6 to 62 percent, with social media marketing benefiting the most. A search engine is web-based tool that assists users in finding the information they want. Google, yahoo, Bing, baidu and other search engines are examples. Search engine marketing encompasses any effort that improves a user’s website’s ranking in any search engine. Search engine marketing is classified into two types: search engine optimization and paid search. Information technology is defined as capabilities offered to organization by computers, software applications and telecommunications to deliver data, information and knowledge to individuals and processes. This is the era of information technology. Everyone is dependent on information technology. It is used in every sphere such as business, industry, home, education, entertainment and science. Information technology has tremendously paved the way of business organisations towards innovations and growth. Over the past years, there have been improvements in productivity and efficiency with the adoption of information-based systems. This involves using computers and communication technology for managing organisational information. Business analysis is aimed at providing solutions to various complex business problems. Information technology suggests various tools and techniques which are customised according to the needs and wants of PGDM. The post graduate diploma in management offered by St. Xavier’s Bangalore will provide hands on experience for students to solve a given problem. Information systems have made it easier to compile and organise data at one place to be made available to various users as per their needs. Information technology has got role to play in almost every functional area of the business. It can be said that it has to play an imperative part now. Information technology is used in finance and accounting functions in firms. All the information pertaining to daily entries of sales, purchases, salary disbursements etc are easily handled in various business software. Business enterprises also use software packages for various processes like payroll, billing, budgeting, etc. the firms can easily rely on IT tools as far as the function of Human resource management (HRM) is concerned. Marketing function in current scenario has evolved a lot recently. Thus, PGDM course offered by St. Xavier’s Bangalore, is attributed to information technology and development of communication facilities. This is because marketing is connected with variety of departments like creating, communicating and delivering value to the customers. IT has provided wings to marketing. The companies can reach to its customers through using tools like digital marketing and customer relationship management. The terms like E-business and E-commerce are used interchangeably these days. But they are different. The term e is common in them which means electronic. Electronic business means the use of internet, extranet, web to conduct business. Electronic commerce is the marketing, buying, selling of products or services over the internet. It involves the entire scope of online product and service sales. The scope of the information technology is endless in every sphere especially in business and management. Today’s world demands for computer literacy to achieve heights and to know one’s true capacities and capabilities. Especially in management fields information technology allows intra business as well as inter business scope among organizations. Digital marketing has created a wealth of professional prospects like any other business, it must be entrepreneurial engaging. This also holds a talent for developing unique and entertaining content. With the increased the usage of mobile phones and tablets in recent years, marketers have understood the importance of digitally positioning their product to drive awareness and sales. Consider websites like Amazon, Flipkart and Myntra. They have experienced an increased in their client database which has also grown significantly over the previous 3-4 years. almost half of India’s population now buys things online and uses the internet to do so. Because of its potential to sell products and services to a bigger worldwide audience at cheap costs, digital marketing has grown in popularity in India since its inception. One of the numerous reasons why marketers turned to digital marketing was the option of promoting your items online to only those who meet your target audience criteria or retargeting your advertisements, particularly to those who showed interest in the past. Thus, PGDM provides a great practical opportunity for those students who actually dream for a career in this field. As PGDM is more industry oriented and focuses more on grooming programs, mentorship and industry exposure, it is a right choice to shape your career with St. Xavier’s Bangalore as it opens the door to become a techno savvy individual.